Giant Rabbit Is a full-service shop for your online presence.
Strategy
We build a lot of web sites. Let us help you figure this stuff out.
You understand your mission, we understand the technology. We can help you figure out if you even need a next project. If you do, we'll help work out what it should be, plan it, run it, and then work with you going forward to keep tech working for your mission.
Training
Your amazing new CMS or database is no good to you if you can't use it. Training is part of our process from the start. We'll be training as features are built, then we'll have a training to show you how things work before we launch. This is not generic, one-size-fits-none training--it's focused, custom instruction in how to do your job in particular, from the same people who built your website.
After launch, we'll provide ongoing micro-trainings when you have questions--want to know how to send a mailing in CiviCRM? We'll set up a call and talk you through your actual steps for your actual data and help you get that first mailing out the door.
Our trainers are not only really good, they're nice, too. Ask some of our other clients about Anna or Jen and see what they have to say.
SEO and Content Strategy
People need to find you. And if you've got competitors jockeying for your audience, they need to find you before they find your competition. Search engine optimization (SEO) gives you your best shot at showing up first.
There's a lot of nonsense about SEO out there; the good news is, there are simple best practices to follow, and the major search engines are very clear about what those are--after all, they want to find the best content, that's their job. More good news: most of those best practices are good for other things too. Adding descriptions of your images helps people relying on screen readers, and it helps search engine crawlers too--you're helping the blind and the robots all at once.
The most important thing for SEO is good, clear, relevant content that uses the words that people are going to be searching for. Good, clear, relevant content--also known in layman's terms as a "good website." So, we'll keep SEO in mind from the start, but not through shady link exchanges or spamming meta tags--we use good, old-fashioned clarity and precision. Then we'll see where we rank--if we aren't where we want to be in the rankings, there are other things we can do (Google Ad Words for instance--have you tried to get a Google Grant?), more and better content, substantive external links, etc.
Analytics
And how will we know when we've succeeded? Analytics. How will we know if our changes are making things better or worse? Analytics. If we've got two different home page layouts and we can't agree which one is better and we really want to put it to the test... Analytics. Let's do some A/B testing and let the hits fall where they may.
We'll set you up with Google Analytics as a matter of course, but if it makes sense for your organization to do more, we can help you make sense of all those stats, track what your visitors are doing, find out which emails they're opening, and see which ad words are working.
Social Media
That empty Twitter feed isn't helping anyone any more than all those sad, empty forums or abandoned blogs from a few years back. Social Media is a very powerful tool--but so is a cement mixer, in the right situation. We will help you figure out when you need Social Media, and how to use it--and when you can just let the internet simmer away in the background (DO WE NEED PINTEREST MY GOD I DON'T EVEN KNOW WHAT THAT IS... it's okay, the question is the same question as always: what are we trying to do, and is this a useful tool?).
For the right organization, Social Media is great. Does your organization routinely generate fresh, compelling content? Some of our clients do (because it is relevant to their mission), some of our clients don't (because it's not). Does your subject matter lend itself to peer-to-peer distribution? Again, be honest--Facebook is great for some things and pretty much pointless for others. Our goal is to help you figure out where and how to use Social Media, and to make sure you don't waste money on it just because you want that little bank of icons.
Maintenance and Backups
Things break sometimes. You need someone you can call. Websites go down because they run out of space because someone forgot to set up the cron job to truncate the log files. You need someone to fix it and get your site back up. You also need security updates--the internet is full of evil zombie software that does nothing all day except for try to break into other computers. You need someone to keep your CMS and web server up to date so that doesn't happen. And of course you need a daily backup of your database, your site files (all those documents you've uploaded), and your source code--and you need that on a different machine in case the first one gets taken out by a meteor.
Done.
Support
After you've been using your new web site for approximately ten minutes you're going to have a great idea of a new thing it could do. You need someone to call. It's a bad idea to let web sites and databases languish--if you never make minor improvements, you're going to find yourself with a web site that's painfully out of date. We can help you keep things moving, and capitalize on the good ideas you're going to have.
Evolution
This will not be the last website you ever build, and it won't be the last time you ever think about your data. You're going to grow, technology is going to change. Once we've done a project together, we'll speak the same language--you'll know how we work and we'll understand your mission. We'll stick around for the long haul and help your technology grow with you.